August 4, 2017 - August 13, 2017
All you really need to say about this event is its name. This rally is the oldest, most famous, and most visited biker gathering in the world. It's the time to get together with friends, show off your bike, visit bars, go to concerts, do local rides, camp out, and just have an awesome week in South Dakota. Sturgis is about celebrating that unspoken bond that people with a passion for riding share. For seven days every August in the Black Hills of South Dakota it doesn't matter if you are a banker, dishwasher, toll collector or a judge. It doesn’t matter if you are 66 or 26; or if you ride in on two wheels or three. All that matters is that you love to ride. Join us for the 76th Sturgis Rally. Be sure to reserve your ride and accommodations in advance. Over 1,000,000 people are expected to attend Sturgis and have fun in Black Hills.
Locations Renting Motorcycles for Sturgis
|EagleRider Salt Lake City|
2476 W California Ave Suite B
77th Annual Sturgis Black Hills Rally
August 4-13, 2017 (Note dates are wrong on website)
Sturgis is the big daddy of all bike rallies, receiving some 500,000 faithful on their pilgrimage to this mecca for motorcyclists. They come from towns near and far and across the globe, accounting for all 50 states and much of the untamed world. In 1938, the rally was kickstarted by local Indian dealer, Pappy Hoel and his wife, Pearl. Back then, Sturgis was a sleepy cowtown on the South Dakota prairie, off the edge of the Black Hills and buried in obscurity. Hoel and a few of his friends decided since there was nothing else better to do, they may as well race each other. Whether it was a handful of bikers just wanting to have some fun or a deliberate act of promotional genius, the great gathering was born. Motorcyclists are always looking for a place to ride and Sturgis, perhaps because of its remoteness and the nearby stunning natural beauty, became holy ground, the Shangri-La of all biker destinations. By the 75th Anniversary rally, some 740,000 true believers poured in, filling every road in and out of town with the great roar and joy of countless motorcycles representing most every year, make and model, and a few two- and three-wheeled contraptions you’ve never imagined.
Enthusiasts ride in for the camaraderie and unabated fun, but there is something more about Sturgis that goes further than its sea of vendors, countless concerts, almost-anything-goes private campgrounds, wooly saloons, international bike shows, factory fleets offering test rides, and scenic rides into the Badlands or to Devil’s Tower and parts unknown. There is a vibe to Sturgis not equalled by any other rally. This is a safe and friendly, all-are-welcome event where attitudes are checked at the state line and everyone just wants to have a good time. Even the cops are alright and have been known to offer a tip or bit of local history. Sturgis is a spectacle made of machines, but enjoyed by men and women from every walk of life.