It's Biker Heaven...Each year, Sturgis' Main Street becomes a sea of motorcycles, leather and denim, not to mention, people. Since 1938, Sturgis has welcomed motorcycle enthusiasts from across the United States and around the world to the annual Motorcycle Rally. Based out of this small community in the northern Black Hills, the Rally officially runs for seven days every August. Attend the Rally once and it becomes clear why it's a mandatory destination for so many bikers. The sound of growling engines, the smell of exhaust, and the glint of sunlight off chrome are just a few of the elements that make the Sturgis Motorcycle Rally a unique experience. In 2015, a record 739,000 attended the rally’s 75th anniversary so expect to break more records for the rally’s 80th anniversary this year!. And since it’s all about the journey, join us for a ride that celebrates the beauty and vast expanses of the West – from the red rock deserts surrounding Lake Powell and the Colorado river, through the mining country of the rugged Colorado Rockies, up through the endless plains and oil fields of southern Wyoming until you finally drop into the Black Hills of South Dakota. By the time you arrive in Sturgis, you will be primed to celebrate the experience of motorcycle riding across the wild landscapes of America!