What Personally Identifiable Information EagleRider Collects and How it is Collected
How Personally Identifiable Information is Used and Disclosed by EagleRider
Links to Other Web Sites
How We Protect the Security of Personally Identifiable Information
How to Correct or Update Personally Identifiable Information that EagleRider Maintains Or Opt Out of Receiving Marketing Materials from EagleRider and/or Related Parties
Applicable Law and Jurisdiction
If you have any questions or concerns regarding this statement, you should contact EagleRider by email at firstname.lastname@example.org.
When you make a reservation, rent a motorcycle or other vehicle, we need to collect certain information about you in order to provide and improve our services. The service that you chose will determine what information we collect from you. This information may include, but not be limited to:
Home and/or Business Address
Telephone Numbers at which we can contact you
Your Date of Birth
Method of Payments (credit card and expiration date)
Driver’s License and Province/Country of Issuance
Your preferences as to the type(s) of vehicles rented and the timing of such rentals
When you rent a vehicle, we will also record information that details your rental (e.g. the type of vehicle you rented, where you rented the vehicle, where and when you returned the vehicle, payment arrangements, insurance preferences, gas consumption, mileage and other information related to the vehicle).
We may also need certain information from you when you request any of the following services or equipment: Special Needs/Optional Equipment; and Special Offers/Discounts.
How we collect this information will depend on how you use our services. We may collect this information directly from you by telephone, fax, email, at the counter, upon completion of an application or enrollment form, or through your use of our Site or the Internet. To the extent you use our Site, we may also collect information about your use of our Site, transactional and account information, e-mail and other information related to communications to our Site. We may also collect information about you indirectly through a travel wholesaler, aggregator, tour operator, travel agent, an account program in which you or your employer participates or through one of our partner programs when you deal with us through those means. Additionally, our franchisees, affiliates and third parties may provide us with information about you.
You may choose not to provide some of your PII to us, but this may prevent us from providing our services to you, or limit our ability to provide you with the level of service that you would otherwise expect from us.
We strive to ensure that we give you a stress-free rental experience and are dedicated to building a rewarding and lasting relationship with every customer. In order to provide the level of service we believe you expect from us, we may use your PII for the following purposes:
To provide the services and offerings that you request, and to communicate with you regarding such services and offerings;
To do all things necessary to administer those services;
To research, develop, manage, protect and improve our Site and services;
To maintain and develop our service-oriented software and other business systems;
To analyze data, or to have a third party do so on our behalf.
We also use your PII information or some discrete part such as your email address for other purposes. For example, such information may be used to process and track your transactions and to send you information about our and our affiliates' and business partners' products and services and other information and materials that may be of interest to you. If you use our Site, information may also be used to evaluate what portions of our Site are visited more often than others, determine where visitors came from, where they go, and how long they stay on a particular page, or on our Site in general.
We may match information collected from you through different means or at different times, including, for example, information collected online and offline, and use such information along with information obtained from other sources, including third parties. To do this, it is often necessary to share this information with carefully selected vendors and business partners we work with, such as companies that manage accounts, offer affinity, frequent-user, and reward programs, and companies that perform marketing services and other business operations for us. See below under Disclosing.
We may disclose your PII to affiliated and non-affiliated organizations including, for example:
To your company or organization if you use our services under a corporate or other commercial account;
To entities that provide services on our behalf;
To your credit card issuer;
To credit reporting and fraud checking agencies;
To debt collection agencies, if you fail to pay monies owed to us;
To government or private organizations responsible for the processing or handling of traffic or parking related violations;
To driver licensing authorities, directly or through intermediary organizations, when needed to verify compliance with EagleRider’ safe driver criteria for qualified drivers and/or to verify license information;
To government, regulatory and law enforcement agencies where the disclosure is required or authorized by law, and otherwise as we believe is necessary or appropriate to satisfy any law, regulation or other governmental request, to operate our Site properly, or to protect or defend our rights or the rights or well-being of our employees, users or others or if you are involved (or are suspected by governmental authorities or our security functions to be involved) in any illegal activity, even without a subpoena, warrant or court order.
We may also disclose your information to our franchisees, affiliates and non-affiliated business partners for their use both on our behalf and for their own business purposes. For example, our franchisees, affiliates and business partners may use and may have previously used such information so as to allow said parties to send you information about their products and services and other information and materials that may be of interest to you. You may opt-out of us disclosing your PII for these purposes through one of the methods described in this policy.
We may also transfer or assign your information to third parties as a result of or in connection with a sale, merger, consolidation, change in control, transfer of assets, reorganization or liquidation. For more information see our sections below on changes in the use of your PII.
We may collect your computer's IP (Internet Protocol) address and domain name address, the identity of your Internet service or access provider, the type of web browsing software you use, your computer's operating system, the URL of the web page from which you came to visit our Site and the language you selected for your web browsing software (collectively referred to herein as "clickstream data"). We use these technologies, for example, to identify our users, to help diagnose problems with our server, and to administer and promote our and our affiliates' and business partners’ web sites and services.
We may use third-party service providers to serve ads on our behalf across the Internet and sometimes on this site. They may collect anonymous information about your visits to our Web site, and your interaction with our products and services. They may also use information about your visits to this and other Web sites to target advertisements for goods and services. This anonymous information is collected through the use of a pixel tag, or similar technology which is industry standard technology used by most major web sites.
The security of your PII is an important concern to us. We exercise reasonable care in implementing generally accepted standards of technology security in order to protect information collected via our Site from loss, misuse and unauthorized access, disclosure, alteration or destruction, such as firewalls and Secure Socket Layer (SSL) encryption for some of your more sensitive PII.
Unfortunately, "perfect security" does not exist on the Internet, and no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we strive to protect your information, we cannot guarantee that any information stored on our servers, or transmitted to or from a user, will be free from unauthorized access. For example, and in particular, unencrypted e-mail is not a "secure" means of communicating with us, since e-mail may be intercepted by a third party in the course of its delivery. By using our Site and corresponding with us, you acknowledge that you understand and agree to assume these risks.
We will never request that you send us any sensitive PII, such as your credit card number, password, membership number or pin number, in an e-mail or into a web site that is not located at the eaglerider.com domain name. If you receive an e-mail or other correspondence requesting that you provide any such information via e-mail or to a web site that is not on such domain name, please do not provide such information, and report such request to our privacy officer at email@example.com.
In the unlikely event that we believe that the security of your PII in our possession or control may have been compromised, we may seek to notify you of that development. If a notification is appropriate, we would endeavor to do so as promptly as possible under the circumstances, and, to the extent we have your e-mail address, we may notify you by e-mail.
You can opt-out of our use and disclosure of your PII for marketing purposes and customer satisfaction surveys, and/or withdraw your prior consent for same, by the methods provided below. If you do so, your consent will be withdrawn; however, it is possible that you may receive correspondences scheduled prior to our receipt and processing of your opt-out request.
To Opt Out of Email Campaigns: You may reply to a promotional or marketing e-mail that you have received from us by following the opt out procedures described in the promotional or marketing email. (If you use more than one e-mail address, then send your opt-out e-mail from each of your e-mail addresses.)
To Opt Out of any other promotional mailings from EagleRider and our partners: You may write to us at:
11860 S. La Cienega Blvd.
Hawthorne, CA 90250
ATTN: Privacy Officer
At our discretion, we may also provide additional methods for you to opt-out of having your PII used or disclosed for promotional and marketing purposes, such as by clicking on a checkbox located on the page of our site on which your PII is collected, or otherwise made available when you make reservations.
If you wish to contact us to: (1) inquire about our privacy practices; (2) provide feedback and comments regarding our privacy practices; or (3) access or correct your PII we have, contact us as using the contact information detailed above.